What the Truck?! is a celebration of food trucks and food truck culture in Edmonton! With creative chefs, tasty food, vibrant, accessible and pedestrian-friendly events, we’re helping to make Edmonton even more awesome.
We used to organize events featuring 15+ food trucks throughout the summer season (May through September). In 2019, we stopped organizing our own events and now focus on championing the local food truck community.
Want to get in touch? Please email us.
Our Team
What The Truck?! is brought to you by our 100% volunteer-driven team.
- Mack – @mastermaq
- Melina – @mkbeesto
Our Story
What the Truck?! was started in June 2011 by Mack Male, co-founder of Taproot Edmonton, and Sharon Yeo, food blogger at onlyhereforthefood.ca.
While visiting San Francisco in September 2010, we (Mack Male and Sharon Yeo) stumbled upon an event called Off the Grid. Two dozen food trucks had filled a parking lot to serve up street food with a side of music. The energy and excitement in the air was palpable; people were having a blast sampling and socializing outdoors. We thought: why couldn’t this be done in Edmonton? And with that, What the Truck?! was born.
Read Mack’s introductory post here.
Read Sharon’s introductory post here.
Props!
A big shout-out to Gabe Wong, who designed our fabulous logo and header. We love his whimsical designs!
What the Truck?! 