What the Truck?! in the news!

The 2012 food truck season is off to a great start thanks to the amazing support of so many Edmontonians! A good amount of media coverage doesn’t hurt either. Here’s some of the news coverage we have received in recent weeks:

And of course, there has been the whole bylaw/guideline story with Drift. I wrote about that here.

With our largest event ever taking place this Saturday, I’m sure there will be even more food truck news to celebrate in the coming weeks!

Truck Stop: Throwdown Edition on August 15, 2012

One of the things you may not know about our What the Truck?! events is that we seek to minimize menu duplication. We know food festivals such as this one are better when people have more variety and options, so we ask trucks to submit their menus in advance, and ask that similar items be changed or dropped.

But recently, we were thinking – why couldn’t we use this duplication to our advantage? Why not throw a bit of friendly competition into the mix? And with that, Truck Stop: Throwdown Edition was born.

Pulled Pork Throwdown

Join us on August 15, 2012 for a pulled pork throwdown, where The Act, Nomad and Smokehouse BBQ will be putting their best sandwiches forward in the hopes of winning your vote!

What: Truck Stop: Throwdown Edition
When: Wednesday, August 15, 2012
Where: Edmonton Public Schools Archives (10425 99 Avenue)
Time: 5-8pm

The three trucks will be serving up slider-sized portions of their pulled pork, so you’ll have enough room to consider all three if you so choose!

To vote, we ask that you donate at least $2 to the Edmonton Public Schools Foundation in exchange for a ballot. Given the location of this event, we thought it was the perfect opportunity to partner with a charity with a great cause – learn more about how the Foundation supports early learning and full-day kindergarten here.

Stay tuned for more details this week on what else you can expect at Truck Stop!

Recap: What the Truck?! at Victoria Promenade

Friday was sunny and warm here in Edmonton, the perfect day for a stroll down Victoria Promenade while enjoying delicious eats from some of our best food trucks. Thousands of people descended upon our biggest What the Truck?! yet to fill up on tasty food and the amazing view of Edmonton’s river valley.

What the Truck?!

It was probably the most diverse crowd yet! We think the sights and smells helped attract curious residents from the apartments above, and we heard from many other Oliver residents were excited that What the Truck?! was finally making a stop in their neighbourhood. But we think the conditions were perfect for others new to the food truck scene to take advantage of the location and the weather to experience this trend for themselves!

As organizers, we envisioned that an event like this would again help draw attention to what we believe is an underutilized space in the city. So although we admit it was a bit crowded, it really was rewarding to see people turning every corner of the Promenade into their own little picnic spot – from the curbs and railings to apartment stoops.

What the Truck?!

We’ve heard lots of feedback about Friday’s event already – thank you to everyone who has been in touch. We know that some of the lines were long, chaotic, and that some of the trucks ran out of food rather quickly. We always try to learn from our events, and we definitely have some ideas about how we can improve future events.

We do want to emphasize however that long lines and trucks selling out aren’t necessarily all bad! Food trucks do have limited capacity, so they’re going to sell out at some point. And keep in mind that for many of the trucks, there is no restaurant backing them up – everything is being created on-the-spot in the truck. Besides, what fun is a food truck without some anticipation?

What the Truck?!

We couldn’t have done the event without the support of our volunteers and partners. Big thanks to the Oliver Community League, who worked with us right from the start and was a key partner in making the event happen. Thanks also to Tri-Line Disposal who provided us with the excellent red toters for waste so we could keep the promenade tidy.

What the Truck?!

Most of all, thank you to everyone who came! You can see more photos of the event here.

What the Truck?!

Coming up next…

On Tuesday, Wednesday, and Thursday this week, Eat Street will be in town filming three food trucks: Molly’s Eats, Drift, and The Act. Make sure you get out and support all three!

Our next event is a very special Truck Stop, and it’ll take place on August 15 downtown. Save the date and stay tuned for details tomorrow!

June 6, 2012 Truck Stop Menu

Carnival Cravings

  • Mini donuts: cinnamon sugar; caramel and chocolate sauces; danish icing; peanut butter and chocolate sauces with whipped cream
  • Pretzels: plain; butter and salt; garlic butter, soft garlic cheese and parmesan; stuffed with cheddar and coated with butter, sour cream, bacon bits and green onion
  • Fudge from Phil’s Fudge Factory
  • Cotton Candy
  • Ice Cream Novelties
  • Phil’s Fresh Squeezed Lemonade

Fat Franks

  • Greek Dog: Feta cheese/tzatziki/calamata olives/red onions/
  • Hot Dogs
  • Smokies
  • Bratwurst

Nomad

  • Crack ‘n’ Cheese- house mac, featuring sylvan star farm cheese with pork cracklings
  • Biscuits and House-made sausage gravy with wilted kale

Smokehouse BBQ

  • Smoked BBQ Pulled Pork – with cajun coleslaw and chipotle raspberry barbecue sauce
  • Smoked Beef Brisket Sandwich
  • Bacon Bomb – with coleslaw, caramalized onions and barbecue sauce
  • Smoked Turkey Gumbo on Dirty Rice

September 8, 2012 What the Truck?! @ Churchill Square Menu

Join us on Saturday, September 8, 2012 from 5-9pm in Churchill Square for our biggest What the Truck?! ever!

We will have a dozen vendors total, and three of them are new to our festival: Bully Food Truck, Little Village Food Truck and Yellowbird Cafe Truck. We’re so happy to have them on board!

Here’s the lineup and menu (please note menus are subject to change):

The Act

  • Chili con carne
  • Creole shrimp sandwich
  • Homemade rosemary sweet potato fries
  • Barley Salad

Battista’s Calzones

  • Chicken Cacciatore calzone
  • Vegetariano calzone (vegetarian)
  • Nutella tiramisu

Bully Food Truck

  • Buttermilk and fresh basil marinated grilled salmon – served on a bed of fresh greens and seasonal tomato vinaigrette
  • Whiskey and pecan grilled pork – served with cornbread stuffing and whiskey maple sauce
  • Chicken X – fresh chicken breast stuffed with garlic, dill cream cheese, shrimp, wrapped with turkey bacon topped with hollandaise sauce and served on mixed grain rice
  • Mini stuffed peanut butter cookie cupcake with French chocolate

Carnival Cravings

  • Mini donuts – cinnamon sugar; caramel and chocolate sauces; danish icing; peanut butter and chocolate sauces with whipped cream; peanut butter and jam; banana cream pie
  • Pretzels – plain; butter and salt; garlic butter, soft garlic cheese and parmesan; stuffed with cheddar and coated with butter, sour cream, bacon bits and green onion
  • Fudge from Phil’s Fudge Factory
  • Cotton Candy
  • Ice Cream Novelties
  • Phil’s Lemonade Bombs

Eva Sweet

  • Vanilla Liege waffles
  • Vanilla Liege waffle with whipped cream, fruit or sauce (toppings include fresh strawberries, fresh blueberries, peaches, whipping cream, maple syrup, chocolate and caramel)

Filistix

  • Chicken Kare Kare – roasted chicken, eggplant and green beans served in a rich peanut sauce
  • Ginataan Gulay – kabocha squash, okra, eggplant and green beans served in a coconut ginger sauce

The Lingnan

  • Veggie spring rolls (vegetarian)
  • Singapore noodles (gluten free and vegetarian)
  • Spicy Szechuan chicken
  • Dry Spicy Chicken
  • Siu Mai (shrimp and pork dumplings)

Little Village Food Truck

  • Lil’ lambwich
  • Kefteddy burger
  • Slow roasted lamb and potatoes
  • Little Village potatoes
  • Shrimp and scallop ceviche

Molly’s Eats

  • Pork Cassoulet – hearty bean & rice cassoulet topped w/pork belly, Irvings Farm Fresh pork sausage & slow roasted pork shoulder (gluten-free)
  • Deep Fried Wontons – shrimp & ground pork filled wontons, served with Molly’s house sauce
  • Thai Green Mango & Papaya Salad Thai chili spiced w/dried shrimp, toasted pumpkin seeds & cilantro (gluten-free, dairy-free)
  • White Chocolate Lemon Cookies – lemon cookies filled w/Callebaut white chocolate chunks
  • Chocolate Chocolate Chip Cookies – chocolate cookie filled w/milk chocolate chips (gluten-free)

Nomad

  •  Smoked Beef & Dumplings – natural beef slow smoked until tender with hand-made Austrian style dumplings
  • Crack ‘n Cheese – house made mac featuring local cheese with pork cracklings

Smokehouse BBQ

  • Smoked turkey gumbo on dirty rice
  • Smoked BBQ St. Louis ribs and rice

Yellowbird Cafe Truck

  • Cioppino – seafood tomato soup
  • Pesto Rosso Sandwich – with prosciutto, turkey ham, arugula, sundried tomato pesto and Parmesan cheese
  • Basil Chicken Sandwich – with homemade chicken salad, avocado, lettuce and basil pesto
  • Yellowbird Grand Slam Nachos – with homemade chili, tomato, red onion, salsa, sour cream, nacho cheese and jalapeno

Make sure you come hungry! See you on the Square!

June 6, 2012 Truck Stop

You read that right – due to popular demand, we are announcing an additional Truck Stop date!

What: Truck Stop
Where: McIntyre Park, 8303 104 Street
When: June 6, 2012
Time: 5-8 p.m.

The night of the week has changed to Wednesday, but expect the same great street eats. We have also shortened the event run time to 8pm.

On June 6, the participating vendors are as follows:

We’ll be posting menus up on Monday, so check back then to see what you can look forward to this week!

Also keep in mind that our first What the Truck?! extravaganza is taking place on Saturday, June 9. We will also be announcing other event dates soon.

May 3, 2012 Truck Stop Menu

Drift

  • Pork Belly Sandwich
  • Flank Steak Skewer with Esquites
  • Falafel Sandwich
  • Fresh Cut Fries with House Made Ketchup

Eva Sweet

  • Liege Waffles

Fat Franks

  • Hot Dogs
  • Smokies
  • Bratwurst

Molly’s Eats

  • Oysters Rockefeller Soup (gluten free)
  • Temari California Rolls (gluten free)
  • Huevos Rancheros con Carnitas (gluten free)
  • Signature Fries Duo (gluten free)
  • Triple Chocolate Sandwich Cookies
  • Specialty Coffees