Will You Win the Coveted Golden Ticket?

Whenever we host a What the Truck?! event the number one concern is always lines. But what if there was a way for you to skip the lines and enjoy your favourite food truck food unencumbered by lineups? A way for you to place your order right away, and eat before anyone else?

Enter the What the Truck?! Golden Ticket.

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The Golden Ticket will be awarded to two lucky winners at the end of this season, for use at the last event of 2015 in Churchill Square. Each winner can bring a friend and enjoy a 20 minute head start on the event by being able to order from their favourite food trucks and skip the lines.

Continue reading “Will You Win the Coveted Golden Ticket?”

Lessons from Churchill Square

As you know, we saw record crowds at our 2015 Kickoff Event in Churchill Square on May 23. We’ve received a lot of response, both positive and negative, and wanted to take this opportunity to address some key concerns that were raised.

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Why was the event only one day, and four hours at that?

We usually plan our events to be on one specific day, and our standard operating hours are four hour increments. This allows us to have time to properly load the trucks into the space we’re using and get everyone set up, once the streets have been blocked off for our use. However, we heard from many of you that you’d like to see the event span over two separate days in the future, especially given the popularity of the first event of the season! The four hour event also allows the trucks to serve the food that they’ve prepped; anything longer would require a reload period which at this time, we’re unsure how to navigate without a break in the event. The trucks can only physically hold so much, so this issue is a constant challenge.

Continue reading “Lessons from Churchill Square”

Meet the Trucks: Spice Rickshaw

Continuing with our Meet the Truck series, this week we are featuring a new Indian truck – Spice Rickshaw! You may have had the opportunity to try their delicious Indian food at our first even in May.

Why did you start a food truck?
We are a farmers’ market vendor selling frozen food. We are a permanent feature at most farmers’ markets around Edmonton area selling frozen Indian and Thai food. We have been inundated with requests from our lovely customers who want to enjoy our food warm and piping hot. After 3 years of doing farmers’ markets, we decided to take the plunge into serving hot food and filling the peoples’ appetite for tasty and delicious Indian street food.

What kind of food do you serve?
Indian street food: Not limited to Pao bhaji, Kabab parathas, chaat (also called Indian nachos by certain members of my family).

Who can we see on the truck?
Main person will be Renu, she is the big boss, food gourmand and the matriarch. She will most likely be accompanied by Connor, he recently named himself the Creator as he built Spice Rickshaw from ground up. We will also have our lovely support staff helping along the way.

Where will you be serving?
We are a brand new truck, we are hoping to stick to our roots and be found primarily at different farmers’ markets around Edmonton and different festivals as well.

What makes your truck unique?
Our whole team loves food, love to eat different foods, love to share food. In Indian culture, food is how people share love. We love to incorporate delicious Alberta ingredients with our creativity and tradition to bring memorable meals to peoples’ plates.

What is your favourite item from a food truck that is not your own?
Breakfast paninos from Dolce and Banana. We love to devour their Paninos every Saturday morning at the City Market. In our books, Ernesto’s paninos = perfect Saturday morning.

If you had to fuse to completely different cuisines together, what would they be?
Ukrainian and Indian: nothing tastes better than fluffy potatoes perishkes with butter chicken.

What do you hope to see or get out of the 2015 season?
At the WTT events, our goal is to introduce the complex flavours of Indian street to the Edmonton food scene. Indian food that is currently available in Edmonton is very monotone and just from one province from Indian, we hope to familiarize Edmontonians to delicious flavours that exist outside the realm of “curries”.

Upcoming What the Truck?! Dates

Some of you may have picked up postcards with our upcoming What the Truck?! dates when you were lining up at a truck on Saturday’s event. We have finalized the dates and locations of the remaining 4 What the Truck?! events of 2015. Join us for our next one at Capital Boulevard for Brunch!

  • Sunday, June 14 @ Capital Boulevard (108 St, 100-99 Ave) from 11AM-3PM 
  • Friday, July 10 @ Northlands from 5-10PM
  • Saturday, August 22 @ Telus Field from 4-8PM
  • Friday, September 11 @ Churchill Square from 4-8PM

Mark these on your calendar! Details for each event to come.