Save the Date: Truck Stop on July 25, 2013

There are so many exciting events that take place throughout the city in July that deciding what you’re going to attend can be difficult! We hope that our next event will make the cut:

What: Truck Stop: Boyle Renaissance
Where: Boyle Renaissance Plaza, 103A Avenue & 95 Street
When: Thursday, July 25, 2013
Time: 5-8p.m.

We’re really looking forward to bringing food trucks to The Quarters! Truck Stops are smaller events, and this one will feature four trucks. We’ll announce the lineup and menus in the coming weeks.

What is Boyle Renaissance?

Boyle Renaissance is a special planning area within The Quarters Downtown Community Revitalization Levy Area Plan. This City-led redevelopment is located between 95 Street and 96 Street, extending from 103A Avenue north to the LRT tracks. The Boyle Renaissance redevelopment is underway and will create a community that brings together a range of affordable and market housing opportunities.

Here’s a photo I took in March of the new Boyle Renaissance Plaza:

Boyle Renaissance

You can learn more about the project here. Here’s a quick video about the project:

There will be lots of ways to explore the building and find out what’s in store for The Quarters at the event, all while enjoying tasty food truck eats.

We hope to see you there!

Recap: Ginger Beef Throwdown!

Tonight we held our first event of the season, a Ginger Beef Throwdown at the Royal Alberta Museum. After a beautifully sunny day the dark clouds that rolled through around 4:30pm had us a bit worried, but they didn’t last long and soon yielded a lovely spring evening. And what better way to kick off the long weekend than with food trucks!

Truck Stop: Ginger Beef Throwdown

One of the aspects of What the Truck?! that we’re most proud of is the agile nature of our festival and our commitment to continuously improve the events. Tonight’s Ginger Beef Throwdown was the second Truck Stop: Throwdown Edition that we’ve organized (the first was our Pulled Pork Throwdown last August). We learned a lot from that experience, but the most of all, that we needed to develop a better line system. Because essential to this type of event is encouraging patrons to try several dishes in order to cast a vote for their favourite, we had to make it easier for people to obtain food from multiple trucks.

We didn’t take the line-up shift lightly – a lot of thought went into it, and we made sure to consult with the trucks before finalizing this change. Our rationale with an “intentional bottleneck” at the food ticket line would not only lessen the pressure on the trucks, but would also speed up the overall wait time for patrons – instead of a long wait at each vendor, once people had tickets in hand, it would be a seamless exchange of tickets for food. This system also allowed us to work within the constraints of the Museum’s space – because trucks were only permitted to park along a small section of the curb below the terrace, we knew the main line-up had to be situated elsewhere.

One thing we didn’t anticipate was the sheer number of people, and so soon. Though we now expect our share of early birds, we didn’t think the line would start as early as 4pm, just as we were starting to set-up! Just after 5pm, the line had reached the end of the terrace and started looping back. It was very likely that we had as many cumulative attendees as we’ve had attend our larger What the Truck?! events in the past!

Truck Stop: Ginger Beef Throwdown
The line for tickets

We recognize that we did not communicate this system as well as we could have. While the majority of patrons were more than patient, and were understanding that the food would be well worth the wait, we heard many frustrated comments from people who were confused as to why cash wasn’t being accepted by the trucks, or why it looked as if Mack and I were halting ticket sales for no good reason.

While it wasn’t perfect, this system (which we would only ever employ for throwdown-type events) streamlined the wait for patrons, as we hoped it would. We could have started with a better idea of portion numbers from each truck, and counting down from there, could have better informed those in line about what was still available for purchase, but it isn’t foolproof because we can’t always anticipate what dishes people will choose to buy.

Truck Stop: Ginger Beef Throwdown
Manageable lines at the trucks

What we do know is that we couldn’t have done this without the trucks themselves! They continue to amaze us by pushing the limits on their capacity. Thinking back to our first events in 2011, these trucks are more than doubling the dish numbers being pumped out of the service windows. Bravo!

Truck Stop: Ginger Beef Throwdown
The trucks

Volunteers were also more integral to this particular throwdown, as we took on the responsibility of selling food tickets and drinks, to allow the trucks to focus on preparing their ginger-beef inspired dishes. Thanks to Joseph, Kim, Felicia, Caleng, Linda, Phil and Robyn for your energy and tireless help!

The Royal Alberta Museum was also a new partner for us, and we are happy that they decided to approach us with this idea as a way of promoting Chop Suey on the Prairies. Thanks to Lauren and Linda for coordinating with us, especially in the days leading up to the event. The Museum told us they had more than 400 people take in the exhibit, which is wonderful news (not to mention the gift shop which had probably its busiest night ever). Congratulations to Michelle Oosterhuis, who won a copy of the Eat St. cookbook, and to Wade McKinley, who won a membership to the Friends of Royal Alberta Museum Society.

Kudos to Josh Classen at CTV for broadcasting live from the event, and to Virgin Radio who provided a soundtrack for the evening. A shout-out also to Alex and Linda, who let us borrow their sign boards so we could display the menus on the terrace, away from the truck lane.

Of course, you’re probably on the edge of your seat to learn who won the throwdown: The Lingnan Express was the victor with their traditional Szechuan beef. Congratulations!

Truck Stop: Ginger Beef Throwdown
The Lingnan Express

Thanks to everyone who came (and voted!). We hope to release the details soon for our next What the Truck?! event taking place in June. Stay tuned!

Truck Stop: Ginger Beef Throwdown on May 17, 2013

Get ready for a throwdown, with four of Edmonton’s food trucks vying for ginger beef supremacy this Friday!

What: Ginger Beef Throwdown
When: May 17, 2013
Time: 5-8pm
Where: Royal Alberta Museum, 12845 102 Avenue

Truck Stop: Ginger Beef Throwdown
The start time is actually 5pm!

To whet your appetite, here are the menus:

The Act 

  • The Act Ginger Beef Slider – a homemade ginger-spiced beef patty with a daikon and carrot slaw and sesame soy mayo
  • The Act Fries – served with sriracha mayo

Bully Food Truck

  • Ginger Beef Bacon BLT – house made tender ginger marinated beef bacon served on a fresh egg bun with lettuce, tomato, sesame mayo and pickled red cabbage
  • Bully Mac – a unique blend of six cheeses including Velveeta all married together to make our signature cheese gravy that tops a cheesy baked mac ‘n’ cheese

The Lingnan Express

  • Ginger Beef (aka Szechuan Beef) – a favourite at The Lingnan for over 20 years, our from-scratch recipe was developed in house [gluten free]

Smokehouse BBQ

  • Smokehouse Ginger Beef – injected and slow smoked beef brisket thinly sliced, with wasabi coleslaw, ginger sauce and toasted sesame seeds
  • Pig Balls – risotto rice balls stuffed with pulled pork and caramelized onions, breaded and deep fried, finished with chipotle raspberry BBQ sauce
  • Home Style Blue Cheese Potato Chips – thinly sliced deep fried spicy potato chips topped with blue cheese dressing, crumbled blue cheese and crumbled bacon

All items are priced at $5, cash only.

Be sure to also check out the Chop Suey on the Prairies exhibit, which will be open until 8pm.

See you there!

Truck Stop: Ginger Beef Throwdown!

While we are still in the midst of finalizing the What the Truck?! calendar for the year, we’re excited to announce our first 2013 Truck Stop, taking place next week!

What: Ginger Beef Throwdown
When: May 17, 2013 Time: 5-8pm
Where: Royal Alberta Museum, 12845 102 Avenue

Our Pulled Pork Throwdown was so well received last year that we didn’t hesitate when the Royal Alberta Museum approached us earlier this year with an idea to partner on an event.

To celebrate the RAM’s newest exhibit, Chop Suey on the Prairies, this Truck Stop will serve up different versions of ginger beef-inspired dishes, a staple on Chinese restaurant menus across the prairies in the early twentieth century. The Act Out & About, Bully Food Truck, The Lingnan Express and Smokehouse BBQ will be throwing down the gauntlet and doing their best to earn your vote. Four trucks, four dishes. You decide who made it best.

Ginger Beef

The Lingnan’s ginger beef

The museum will be open until 8pm that night so attendees can visit Chop Suey on the Prairies. Admission will be by donation (the rest of the RAM will be closed). This Truck Stop will be a great opportunity to not only taste some unique interpretations of a classic Chinese-Albertan dish, but to also explore some of the roots of our ethnic Prairie cuisine.

Check back on this website on Monday for menus. Hope to see you there!