What’s Going On at What the Truck?! in 2017

We’re almost two weeks away from our kickoff event on May 14th at Northlands, and we couldn’t be more excited! However, we’d be remiss to not mention that we’ve had some changes to the team, as well as shifted our focus this season somewhat to match the food truck-scape in Edmonton. So here’s a look at what we’ve been up to, and what direction we’re heading in.

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After last season’s wrap-up meetings with the trucks who participate in our events, combined with the feedback from our volunteers and attendees the past two seasons, we have decided to scale back from a full season of events, and shift to doing only two large events – a kickoff in May, and finale in September – to bookend the main food truck months.

What the Truck?! was started as a group to help advocate for and promote food trucks and food truck culture in Edmonton at a time when there weren’t many trucks in our city, and there were a lot more road blocks for new, local businesses to get their feet in the door and share their food and passion with customers. Change isn’t always readily accepted from the get-go.

Fast forward to this past season – there were more than 100 trucks in our database by the end of 2016, and food trucks are a staple at nearly every outdoor event that our festival city has to offer. Our events used to be a way for people to come see different areas of town and try new food trucks that they might not see during their weekday lunch hours. The need simply isn’t the same as it used to be – and we’re totally okay with that – it means that our dream of seeing food trucks embraced and local businesses succeed is a reality, and that’s pretty darn cool.

So instead of planning extra events that take away opportunities for trucks to come out to all of the other wonderful events, we want to embrace change, and instead plan to regularly promote and share everyone’s events that have food trucks – because we want you to go to them, we want you to try all of the amazing food that everyone has to offer, and we want you to continue to be the fantastic city that tasks risks, tries new things, and supports one another.

If you have an event coming up that you have already booked trucks at – Farmer’s Markets, festivals, everyone – you can fill out our Share Your Event form (preferably at least a week in advance!) and we’ll include your event in our posts.

If you have an event coming up that you want food trucks at, you can still fill out our Book the Trucks form – and if you want us to include your event in our posts, you can indicate that right in the form too.

If you’re a truck that still wants to get involved with our season this year (because we’ll share out anything that you tell us you’re going to be at too!), you can still apply to become a member.

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Our team of 7 from 2015 went down to 6 in 2016, and now we’re a 3-man band in 2017. Mack and Melina have been working diligently to put together the events this season, and Su is a volunteer coordinating rock star (if you want to volunteer at our May event, please e-mail her at team@whatthetruck.ca!).

We really hope we’ll see you at our kickoff in May – but if not, we’ll see you out and about at events this summer, and at the finale event in September!

What the Truck?! 2017 Season Kickoff

Spring has sprung, and we’re ready to come out of hibernation!

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Food truck season is upon us, and we’re back again for 2017! We’re kicking off the season with one BIG event, so join us on Sunday, May 14 from 12-7PM at Northlands, just outside the Expo Centre for fantastic food, music, and family-friendly beer gardens!

Parking and event admission are completely FREE of charge, and unfortunately only service dogs are allowed onsite.

RSVP to our Facebook event, and be sure to check back for the truck lineup  and menus in the coming weeks!

If you’re a new truck hoping to get involved this season, it’s not too late – Contact us at team@whatthetruck.ca for more information!

What the Truck?! 2016 Season Survey

The 2016 season was another great one for food trucks in Edmonton. With more than 90 trucks operating in the metro region and hundreds of events featuring food trucks held over the summer, there’s no shortage of options when it comes to getting your food truck fill!

What the Truck?! at Blatchford

We held five of our own events this summer, including our two-day kickoff in May at Northlands:

Many food truck operators are taking a well-deserved break now that the cooler temperatures have arrived, but we’re already thinking about 2017!

To help us plan, we’re curious to hear what you thought about this year’s events. Please share your feedback with us in this quick survey:

What the Truck?! 2016 Season Survey

Thank you in advance!

July 8, 2016 What the Truck?! at Park After Dark Menus

We’re off to the races! Join us on Friday, July 8 from 5-10pm at Park After Dark at Northlands Park Horse Racing & Casino, we’ve added a few more trucks to the lineup! Don’t forget to RSVP on Facebook here.

19144388173_b214d83030_kWe had a blast at Park After Dark last year! With a huge outdoor patio, plenty of seating, and a family-friendly beer garden, it was a no-brainer for us to come back for one last hurrah before the Horses finish up at Northlands this year. Like all of our other events, it is FREE to attend (you just purchase from the trucks directly), and parking is FREE too!

Here are the menus for the event (menu items & prices subject to change):

1879 Where Flavour Begins

  • Duck Fat Garlic Fries – House cut local potatoes, farm garlic, mixed herbs and Bernie sauce – $5.00
  • Brisket on a Bun – House smoked brisket, red cabbage slaw, white BBQ sauce – $9.00
  • Combo – Includes Brisket on a Bun, Duck Fat Garlic Fries & Beverage – $14.00

Aussie tucker

  • Aussie works burger – Organic beef patty, bacon, egg, grilled onions, Lettuce, tomato, pineapple, sliced beets and mayo on a home made bun – $10.00
  • Chook burger – Breaded chicken patty, mayo, lettuce, tomato and grilled onions on a home made bun – $8.00
  • Wombats lunch – Organic slow roasted pork on a bed of aussie fried potatoes topped with in house made gravy and green onions – $8.00
  • Kondalilla – Portobello mushroom marinated in a chilli lime reduction Mozzarella cheese Grilled onions Lettuce Tomato and mayo on a home made bun – $8.00
  • Redback chilli – Organic beef chilli over a bed of aussie fried potatoes topped with shredded cheese sour cream and green onions – $5.00

Cafe Bel-Air

  • All-Natural Gourmet Popsicles – Chocolate Sea Salt, Mango Pineapple, Strawberry lemonade, Watermelon Cooler, Avocado Coconut Lime. Our popsicles are vegetarian, free of tree nuts, gluten and food colors. – $3.00
  • 2 popsicles for $5 – Chocolate Sea Salt, Mango Pineapple, Strawberry lemonade, Watermelon Cooler, Avocado Coconut Lime. Our popsicles are vegetarian, free of tree nuts, gluten and food colors. – $5.00

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  • tostada – crispy corn tortilla topped with refried beans, lettuce, mexican salsa, feta cheese, sour cream and avocado – $5.00
  • barbacoa taco – sirloin butt marinated in dried chiles and other Mexican spices then wrapped in banana leaves and slowly braised until it falls apart. Served with onion, cilantro and lime wedge. – $5.00
  • gringa – two 10″ wheat flour tortillas grilled with melted cheese, served with al pastor pork, onion, cilantro, pineapple and lime wedge – $10.00
  • flautas pollo – corn tortillas stuffed with chicken then rolled and fried. served on a bed of lettuce then topped with feta cheese, sour cream, cilantro and mexican salsa – $8.00
  • Fish taco – warm corn tortilla served with lettuce, breaded haddock, chipotle mayo, mexican salsa, vinaigrette, purple cabbage, cilantro, valentina sauce and a lime wedge – $5.00
  • Jarritos assorted flavours – $3 Canned pop and water – $2

Dolce & Banana

  • Prosciutto & Arugula Flatbread Sandwich – prosciutto, lemon arugula, roasted red peppers, balsamic reduction, bianca sauce (olive oil, garlic, oregano) – $9.00
  • Fried Calamari Sandwich – garlic & lemon calamari, housemade tartar sauce, iceburg lettuce – $9.00
  • Pork Belly Sandwich – pork belly, basil mint pesto (nut free), fennel slaw – $10.00
  • Mini Desserts ($4 each) – Banana chocolate hazelnut cheesecake Lemon Coconut Tiramisu’ Pistachio Panna Cotta (Gluten free) – $4.00
  • Granita, Iced Latte’s – Granita (Italian slush): Mojito (raspberry, mint & lime) $5 each Assorted Iced Latte’s $5 each – $5.00
  • Tropical Sorbet – mango, pineapple, peaches & strawberries $5 each (Gluten free, dairy free, nut free) – $5.00
  • Assorted homemade Italian Soda’s $2.50 medium, $3 large

Molly’s Eats

  • Black Forest Cake – German: Schwarzwalk Kirschtorte Chocolate cake layered with cherry & kirsch filled whipped cream frosting, covered with whipped cream & chocolate shavings. – $5.00
  • Honey Cake – Russian: Medovik Layers of honey cake filled & covered with sour cream frosting. – $5.00
  • Thousand Layer Cake – S.E. Asia: Kuih Lapis Legit; Dutch: Spekkoek This multi-layered Dutch sponge cake was introduced to S.E. Asia during colonial times. Additional spices have been added to the S.E. Asian version. It quickly become a popular cake made for Chinese New Years. It is now sold year round in specialty bake shops from S.E. Asia to China. – $5.00
  • Pandan Chiffon w/Gula Melaka Mascarpone – S.E. Asia. A common flavour added to baking & desserts in S.E. Asia, pandan is a large leaf that tastes similar to coconut. Chlorophyll from the leaves gives baking & other desserts a distinct green colour. Our pandan chiffon version is covered with a Gula Melaka Mascarpone Frosting. Gula Melaka is a natural hard sugar commonly used in S.E. Asia. – $5.00
  • S’mores Cake – Canadian/American origins. Our S’mores layered cake version has a layer of chocolate cake, Kinnikinnick S’moreables Graham crust cream layer & a toasted marshmallow layer. #gluten free – $5.00
  • Hot Beverages: Americano Cortado Latte, vanilla latte Mochaccino Hot Chocolate Cold Beverages: Purple Cow Float Oreo Float Vietnamese Iced Coffee Lemonade Orangina Mango Juice Pop Water

Rapscallions

  • Thai Chicken GOC – Thailand style chicken served with in-house Thai peanut sauce, cucumbers, and lettuce. Finished with sesame seeds – $7.00
  • Korean Shredded Beef GOC – Korean style beef short rib cooked bone-in. Beef is shredded and drenched in original braising sauce. Served with kimchi and sesame seeds. – $7.00
  • Roasted Pork Belly GOC – Chinese style roasted pork belly. Tender meat and crispy pork crackling served with sweet chilli sauce, lettuce, and pickled carrots and daikon – $7.00
  • Original Green Onion Cake – Perfect for dipping, served with your choice of sauce. – $3.00
  • Grilled Ham & Cheese GOC – Melted cheddar cheese in a Green Onion Cake. Served with a slice of ham. – $5.00

Sculpt Foods

  • Schnitzel Burger – Crispy fried Schnitzel on a bun with lettuce, cheese and homemade ranch sauce served with fries – $10.00
  • BBQ Ribs – BBQ Ribs served with fries and coleslaw. GF – $12.00
  • Glazed Salmon – Glazed salmon served with Summer Salad GF – $13.00
  • Summer Salad – Organic lettuce, blueberries, goat cheese, crispy prosciutto, candied pecans with a balsamic dressing. GF – $6.00
  • Banana Cream Pie – Banana Cream pie GF – $5.00

Spice Rickshaw

  • Butter Chicken – served with Rice, salad and naan. (Can be made gf.) – $10.00
  • Roasted Coconut Chicken – served with Rice, salad and naan. Dairy Free (Can be made gf.) – $10.00
  • Chana Masala – served with Rice, salad and naan. (Can be made Vegan and gf.) – $10.00
  • Samosas – 2 samosas filled with potatoes, peas, ginger and spices. served with tamarind chutney and love. 🙂 – $6.00
  • Indian Nachos (Chaat Papdi) – thin wafers, topped with chickpeas, onions, tamarind chutney, and yogurt. – $5.00
  • Iced Chai/ Hot Chai (weather dependent) $4 Water $2 Pop $2

Street Eats

  • Ultimate Burger – Homemade 1/4lb seasoned patty topped with lettuce, tomato, chipotle sauce, bacon, cheese and a potato patty. – $10.00
  • Lobster Stuffed Grilled Cheese – Lobster Stuffed into and oooeee goooeeee grilled cheese – $10.00
  • 1/2 Lobster Stuffed Grilled Cheese – 1/2 Lobster Stuffed into and oooeee goooeeee grilled cheese – $6.00
  • Fish Slider – Crispy Battered Cod on a bakery fresh bun with cheese, cole slaw and homemade tartar sauce. – $5.25
  • Pulled Pork Slider – BBQ Pulled Pork on a bakery fresh bun topped with cole slaw, and cheese. – $5.00

Stuffed Gourmet Sausage Company

  • Pork & Apple Sausage – House Made Pork & Apple Sausage made with no additives and all Alberta sourced ingredients. Choice of sausage in a stadium bun or as a corn dog with choice of a variety of house made sauces – $8.00
  • Texas Hot Sausage – House Made spicy Beef Sausage made with no additives and all Alberta sourced ingredients. Choice of sausage in a stadium bun or as a corn dog with choice of a variety of house made sauces – $8.00
  • Lamb Sausage – House Made Lamb Sausage made with no additives and all Alberta sourced ingredients. Choice of sausage in a stadium bun or as a corn dog with choice of a variety of house made sauces – $8.00
  • Donair Sausage – House Made Beef Donair Sausage made with no additives and all Alberta sourced ingredients. Choice of sausage in a stadium bun or as a corn dog with choice of a variety of house made sauces – $8.00
  • House made hand cut chips – hand cut chips offering Jalapeno Salt or All Dressed – $5.00

S’wich Food Truck

  • Rootbeer-braised Beef – Slow cooked beef served on our fresh baked ciabatta with lettuce, daikon, and horseradish mayo. Comes with salad and choice of beverage – $12.50
  • Chinese BBQ Pork – Oven-roasted Irving’s pork shoulder served with jicama, Sweet & Sour, lettuce, and Sriracha on our fresh baked ciabatta. Comes with a salad and choice of beverage – $12.50
  • Chickpea Masala – Curried chickpeas served on our fresh baked ciabatta with Sriracha cream cheese, fresh pear, fresh cilantro, lettuce, and crunchy chickpeas. Comes with salad and choice of beverage. – $12.50
  • “Kardashian” brownie – Frozen, gluten free double chocolate brownie. It’s rich, dark, and dense. – $2.50
  • Salad/brownie combo – Enjoy our salad and a brownie for $5! – $5.00
  • Gluten free options available, please let us know if you have any food allergies.

The Wafflery

  • Plain Waffles – Plain Waffles: Belgium Waffles with a choice of one hot fruit topping and whipped cream. With each order you will receive your own personal 43 ml bottle of syrup from Acadian Maple Products, direct from Nova Scotia. – $8.00
  • Waffle Burger – Waffle Burger: A savoury waffle with Canadian bacon, cheddar cheese and onions in the batter. The lean ground beef patty is cooked to perfection, by being smoked with Maple wood chips in a Traeger Smoker. Topped with the your choice to add the ketchup, mustard, hot sauce, bbq sauce, pickles and relish. – $7.00
  • Canadian Bacon Waffle Ice Cream Sandwich – Waffle Ice Cream Sandwich: Is a delectable waffle with Canadian bacon in the batter. The Chapman’s vanilla ice cream is sandwiched in between the waffles with a delectable caramel sauce, with caramel and sprinkles on the top. – $5.00
  • Chocolate Waffles on a Stick – Chocolate Waffle on a Stick: Going back to carnival food with this sweet chocolate waffle. You will get two of these waffles on a stick drizzled with caramel sauce, finished with sprinkles. – $5.00
  • My truck also serves water and pop.

See you next Friday!

Recap: June 18, 2016 at Blatchford Tower

Our second event of the season took place on Saturday, June 18 at Blatchford Tower and once again we were greeted by warm, sunny, beautiful weather!

What the Truck?! at Blatchford

From 4-8pm, hundreds of Edmontonians stopped by the event to enjoy tasty eats from 10 food trucks as well to learn more about Blatchford, a new neighbourhood being developed by the City of Edmonton on the former City Centre Airport lands. It might not look like much now, but in a few years the area will be completely transformed into a vibrant, mixed-used urban community.

What the Truck?! at Blatchford

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