Recap: May 3, 2012 Truck Stop

Thanks to everyone who stopped by McIntyre Park last Thursday for our inaugural Truck Stop in Old Strathcona! We’re sure we will happen upon good weather one of these days, but we also know food truck fans won’t let grey skies and a little rain deter them.

Hope to see you this Thursday for the second in the series!

You can read a longer recap here, and see a photoset of the event here.

What the Truck?! in the news!

The 2012 food truck season is off to a great start thanks to the amazing support of so many Edmontonians! A good amount of media coverage doesn’t hurt either. Here’s some of the news coverage we have received in recent weeks:

And of course, there has been the whole bylaw/guideline story with Drift. I wrote about that here.

With our largest event ever taking place this Saturday, I’m sure there will be even more food truck news to celebrate in the coming weeks!

Truck Stop: Throwdown Edition on August 15, 2012

One of the things you may not know about our What the Truck?! events is that we seek to minimize menu duplication. We know food festivals such as this one are better when people have more variety and options, so we ask trucks to submit their menus in advance, and ask that similar items be changed or dropped.

But recently, we were thinking – why couldn’t we use this duplication to our advantage? Why not throw a bit of friendly competition into the mix? And with that, Truck Stop: Throwdown Edition was born.

Pulled Pork Throwdown

Join us on August 15, 2012 for a pulled pork throwdown, where The Act, Nomad and Smokehouse BBQ will be putting their best sandwiches forward in the hopes of winning your vote!

What: Truck Stop: Throwdown Edition
When: Wednesday, August 15, 2012
Where: Edmonton Public Schools Archives (10425 99 Avenue)
Time: 5-8pm

The three trucks will be serving up slider-sized portions of their pulled pork, so you’ll have enough room to consider all three if you so choose!

To vote, we ask that you donate at least $2 to the Edmonton Public Schools Foundation in exchange for a ballot. Given the location of this event, we thought it was the perfect opportunity to partner with a charity with a great cause – learn more about how the Foundation supports early learning and full-day kindergarten here.

Stay tuned for more details this week on what else you can expect at Truck Stop!

Recap: What the Truck?! at Victoria Promenade

Friday was sunny and warm here in Edmonton, the perfect day for a stroll down Victoria Promenade while enjoying delicious eats from some of our best food trucks. Thousands of people descended upon our biggest What the Truck?! yet to fill up on tasty food and the amazing view of Edmonton’s river valley.

What the Truck?!

It was probably the most diverse crowd yet! We think the sights and smells helped attract curious residents from the apartments above, and we heard from many other Oliver residents were excited that What the Truck?! was finally making a stop in their neighbourhood. But we think the conditions were perfect for others new to the food truck scene to take advantage of the location and the weather to experience this trend for themselves!

As organizers, we envisioned that an event like this would again help draw attention to what we believe is an underutilized space in the city. So although we admit it was a bit crowded, it really was rewarding to see people turning every corner of the Promenade into their own little picnic spot – from the curbs and railings to apartment stoops.

What the Truck?!

We’ve heard lots of feedback about Friday’s event already – thank you to everyone who has been in touch. We know that some of the lines were long, chaotic, and that some of the trucks ran out of food rather quickly. We always try to learn from our events, and we definitely have some ideas about how we can improve future events.

We do want to emphasize however that long lines and trucks selling out aren’t necessarily all bad! Food trucks do have limited capacity, so they’re going to sell out at some point. And keep in mind that for many of the trucks, there is no restaurant backing them up – everything is being created on-the-spot in the truck. Besides, what fun is a food truck without some anticipation?

What the Truck?!

We couldn’t have done the event without the support of our volunteers and partners. Big thanks to the Oliver Community League, who worked with us right from the start and was a key partner in making the event happen. Thanks also to Tri-Line Disposal who provided us with the excellent red toters for waste so we could keep the promenade tidy.

What the Truck?!

Most of all, thank you to everyone who came! You can see more photos of the event here.

What the Truck?!

Coming up next…

On Tuesday, Wednesday, and Thursday this week, Eat Street will be in town filming three food trucks: Molly’s Eats, Drift, and The Act. Make sure you get out and support all three!

Our next event is a very special Truck Stop, and it’ll take place on August 15 downtown. Save the date and stay tuned for details tomorrow!

June 6, 2012 Truck Stop Menu

Carnival Cravings

  • Mini donuts: cinnamon sugar; caramel and chocolate sauces; danish icing; peanut butter and chocolate sauces with whipped cream
  • Pretzels: plain; butter and salt; garlic butter, soft garlic cheese and parmesan; stuffed with cheddar and coated with butter, sour cream, bacon bits and green onion
  • Fudge from Phil’s Fudge Factory
  • Cotton Candy
  • Ice Cream Novelties
  • Phil’s Fresh Squeezed Lemonade

Fat Franks

  • Greek Dog: Feta cheese/tzatziki/calamata olives/red onions/
  • Hot Dogs
  • Smokies
  • Bratwurst

Nomad

  • Crack ‘n’ Cheese- house mac, featuring sylvan star farm cheese with pork cracklings
  • Biscuits and House-made sausage gravy with wilted kale

Smokehouse BBQ

  • Smoked BBQ Pulled Pork – with cajun coleslaw and chipotle raspberry barbecue sauce
  • Smoked Beef Brisket Sandwich
  • Bacon Bomb – with coleslaw, caramalized onions and barbecue sauce
  • Smoked Turkey Gumbo on Dirty Rice