Save the Date: What the Truck?! on May 24, 2014

With nearly fifty food trucks ready to serve the Edmonton area this summer, without a doubt this will be the biggest year in the city’s food truck scene thus far.

And to kick things off, we are happy to share the date of our first event of the 2014 season!

What: What the Truck?! on 104 Street
Where: 104 Street, between Jasper and 102 Avenues
When: Saturday, May 24, 2014
Time: 5-9pm
RSVP on Facebook!

What the Truck?!

This is the second time we’ll be taking over 104 Street; in 2012 What the Truck?! partnered with Al Fresco.

We anticipate having 12 trucks on hand, including several new vendors to tempt your taste buds. Check back next week for the line-up!

You can RSVP for the event on Facebook!

Save the Date: What the Truck?! on August 24, 2013

Our next big What the Truck?! is coming up in just over two weeks! We’re looking forward to bringing ten food trucks into the river valley:

What: What the Truck?! at Louise McKinney
Where: Louise McKinney Riverfront Park
When: Saturday, August 24, 2013
Time: 5-9pm

Louise McKinney Riverfront Park

Here’s the lineup you can look forward to:

Stay tuned for menus to be posted next week. Hope to see you there!

August 3, 2012 What the Truck?! @ Victoria Promenade Menu

Join us on Friday, August 3 from 5pm to 9pm along the beautiful Victoria Promenade in Oliver! Here’s the lineup and menu (please note menus are subject to change):

Battista’s Calzones

  • Pesto Chicken Calzone – roasted chicken, basil pesto, tomato sauce, mozzarella
  • Proscuitto and Sage Calzone
  • Vegetariano Calzone – red and green peppers, purple onions, mushrooms, black olives, tomato sauce, mozzarella (vegetarian)

Carnival Cravings

  • Mini donuts – cinnamon sugar; caramel and chocolate sauces; danish icing; peanut butter and chocolate sauces with whipped cream
  • Pretzels – plain; butter and salt; garlic butter, soft garlic cheese and parmesan; stuffed with cheddar and coated with butter, sour cream, bacon bits and green onion
  • Fudge from Phil’s Fudge Factory
  • Cotton Candy
  • Ice Cream Novelties
  • Phil’s Fresh Squeezed Lemonade


  • Jerk Chicken Sandwich – grilled pineapple & lime slaw (served with fresh cut fries)
  • Braised Beef Sandwich – whisky/coffee BBQ sauce, crispy onions & pepperoncini’s (served with fresh cut fries)

Eva Sweet

  • Vanilla Liege waffles
  • Vanilla Liege waffle with whipped cream, fruit or sauce (toppings include fresh strawberries, fresh blueberries, peaches, whipping cream, maple syrup, chocolate and caramel)


  • Pork Belly Adobo – served with rice and signature slaw
  • Fili Chili on a Bun – served with rice and signature slaw
  • Roasted Eggplant, Bell Pepper, and Chickpea Tagine – served with rice and signature slaw (vegetarian)

The Lingnan

  • Singapore Noodles
  • Famous Dry Spicy Chicken (aka Crack Chicken)
  • Sui Mai (pork dumplings)
  • Chicken For Lunch’s Korean Chicken
  • Spring rolls

Molly’s Eats

  • Mac Melt: bacon mac & cheese and slow roasted pork in a grilled cheese sandwich
  • Picada Colombiana: russet & sweet fries, crispy fried plantains topped with mixed roasted & smoked meats (gluten-free)
  • Southern Dirty Rice: ground beef, pork, liver & gizzard with rice in a Louisiana spice mix (gluten-free)
  • Cowboy Caviar: mixed bean salad with green apples in a garlic cilantro dressing (vegan, gluten-free)
  • Chocolate Sandwich Cookie: chocolate cookies filled with white chocolate ganache (gluten-free)


  • Crack ‘n’ Cheese – house made mac featuring local cheese with pork cracklings
  • Beef and Dumplings – natural beef slow smoked until tender with hand-made Austrian style dumplings

Smokehouse BBQ

  • Burnt end sandwich with caramelized onions, smokehouse coleslaw and chipotle BBQ sauce
  • Bacon bomb with coleslaw, caramelized onions and raspberry chipotle BBQ sauce
  • Three smoked BBQ ribs with Cajun potato salad

The Act

  • Gourmet Beef Burger
  • Asian Fish Sandwich – sambal lemongrass marinated halibut with a sesame soy slaw
  • Veggie Burger – with cheddar, avocado and pea shoots (vegetarian)
  • Fries with jalapeño garlic mayo

We hope you’re as excited as we are! If you’re on Facebook, please join our event and share with your friends!

Truck Stop: Throwdown Edition on August 15, 2012

One of the things you may not know about our What the Truck?! events is that we seek to minimize menu duplication. We know food festivals such as this one are better when people have more variety and options, so we ask trucks to submit their menus in advance, and ask that similar items be changed or dropped.

But recently, we were thinking – why couldn’t we use this duplication to our advantage? Why not throw a bit of friendly competition into the mix? And with that, Truck Stop: Throwdown Edition was born.

Pulled Pork Throwdown

Join us on August 15, 2012 for a pulled pork throwdown, where The Act, Nomad and Smokehouse BBQ will be putting their best sandwiches forward in the hopes of winning your vote!

What: Truck Stop: Throwdown Edition
When: Wednesday, August 15, 2012
Where: Edmonton Public Schools Archives (10425 99 Avenue)
Time: 5-8pm

The three trucks will be serving up slider-sized portions of their pulled pork, so you’ll have enough room to consider all three if you so choose!

To vote, we ask that you donate at least $2 to the Edmonton Public Schools Foundation in exchange for a ballot. Given the location of this event, we thought it was the perfect opportunity to partner with a charity with a great cause – learn more about how the Foundation supports early learning and full-day kindergarten here.

Stay tuned for more details this week on what else you can expect at Truck Stop!

Recap: What the Truck?! at Victoria Promenade

Friday was sunny and warm here in Edmonton, the perfect day for a stroll down Victoria Promenade while enjoying delicious eats from some of our best food trucks. Thousands of people descended upon our biggest What the Truck?! yet to fill up on tasty food and the amazing view of Edmonton’s river valley.

What the Truck?!

It was probably the most diverse crowd yet! We think the sights and smells helped attract curious residents from the apartments above, and we heard from many other Oliver residents were excited that What the Truck?! was finally making a stop in their neighbourhood. But we think the conditions were perfect for others new to the food truck scene to take advantage of the location and the weather to experience this trend for themselves!

As organizers, we envisioned that an event like this would again help draw attention to what we believe is an underutilized space in the city. So although we admit it was a bit crowded, it really was rewarding to see people turning every corner of the Promenade into their own little picnic spot – from the curbs and railings to apartment stoops.

What the Truck?!

We’ve heard lots of feedback about Friday’s event already – thank you to everyone who has been in touch. We know that some of the lines were long, chaotic, and that some of the trucks ran out of food rather quickly. We always try to learn from our events, and we definitely have some ideas about how we can improve future events.

We do want to emphasize however that long lines and trucks selling out aren’t necessarily all bad! Food trucks do have limited capacity, so they’re going to sell out at some point. And keep in mind that for many of the trucks, there is no restaurant backing them up – everything is being created on-the-spot in the truck. Besides, what fun is a food truck without some anticipation?

What the Truck?!

We couldn’t have done the event without the support of our volunteers and partners. Big thanks to the Oliver Community League, who worked with us right from the start and was a key partner in making the event happen. Thanks also to Tri-Line Disposal who provided us with the excellent red toters for waste so we could keep the promenade tidy.

What the Truck?!

Most of all, thank you to everyone who came! You can see more photos of the event here.

What the Truck?!

Coming up next…

On Tuesday, Wednesday, and Thursday this week, Eat Street will be in town filming three food trucks: Molly’s Eats, Drift, and The Act. Make sure you get out and support all three!

Our next event is a very special Truck Stop, and it’ll take place on August 15 downtown. Save the date and stay tuned for details tomorrow!